Gambling-Only Focus
We don't split attention across e-commerce, SaaS or lead gen. 100% of our expertise, tooling and testing is purpose-built for casino and betting verticals.
TIER 1 GAMBLING PPC
TurnGoogleAdsIntoYourBestAcquisitionChannel.
We run performance-obsessed Google Ads campaigns for casino and betting operators in CA, AU and EU — engineered to deliver high-value players, fast ROI, and metrics your CFO will actually love.
0x
Avg ROAS Delivered
€0
Avg FTD Cost (CA/AU/EU)
0%
Reg-to-FTD Conv. Rate
0%+
Deposit Conv. Rate
0h
Brief to First Campaign
WHO WE ARE
The Only PPC Agency Built for Gambling Operators.
LIFTCONVERT was founded by a team of ex-affiliate marketers, media buyers, and Google Ads specialists who got tired of watching generic agencies burn gambling budgets on unqualified traffic. We built the agency we always wished existed — one that thinks in FTDs, NGR, and LTV, not just clicks and impressions.
Tier 1 Markets Only
Canada, Australia, and Europe. High-value GEOs where player LTV justifies premium acquisition costs — and where we've built deep institutional knowledge.
Performance-First Always
We measure success in FTDs, CPD, NGR and ROAS — not vanity metrics. Every decision is data-driven, every optimisation is documented, every result is yours to own.
WHAT WE DO
Four Ways We Make Your Campaigns Unstoppable.
Google Search Ads
Capture high-intent players at the exact moment they're searching for a casino or sportsbook.
- Branded & non-brand keyword campaigns
- Competitor conquest & RLSA strategies
- Gambling-compliant ad copy & extensions
Display & YouTube
Build brand awareness and reach new audiences across Google's 3M+ partner sites and YouTube pre-rolls.
- Affinity & in-market audience targeting
- YouTube TrueView for gambling operators
- Geo-targeted creative for CA, AU, EU
Retargeting & Remarketing
Re-engage visitors who didn't register or deposit — and turn them into first-time depositors.
- RLSA (Remarketing Lists for Search Ads)
- Dynamic display remarketing
- Customer Match for lapsed depositors
Tracking & Analytics Setup
You can't optimise what you can't measure. We build bulletproof tracking stacks from day one.
- GA4 + GTM server-side implementation
- FTD, Registration & Deposit event tracking
- Custom Looker Studio performance dashboards
WHY LIFTCONVERT
We Know What Your CFO Wants to See on Monday Morning.
We Speak Your Language
FTD, NGR, CPD, ARPU, churn — we don't need a glossary. We've lived inside gambling P&Ls and we optimise toward your actual business KPIs.
Quality Players, Not Just Volume
We filter for depositing intent from the first keyword. Our campaigns are tuned to attract players with real LTV — not free-spin hunters or bonus abusers.
Google Gambling Certification
We're certified to run gambling ads in every market we operate. No compliance headaches, no account suspensions, no nasty surprises.
Full Transparency, Zero Black Boxes
You own your ad accounts. You see every bid, every keyword, every result. Weekly performance calls, monthly deep-dives — nothing is hidden.
Fast Ramp, Faster ROI
Most clients see qualified traffic within 72 hours of brief. By week 6 we're in full optimisation mode. By month 3, your acquisition costs are locked and scaling.
Dedicated Squad Per Account
Every client gets a senior media buyer, a tracking specialist, and an account strategist. No junior team members running your €200K/month budget.
RESULTS
Numbers That Matter to Casino Operators.
Online Casino · Canada 🇨🇦
Challenge: High CPCs from generic agency, FTD cost above €700, poor player quality.
FTD Cost€0€700
ROAS0x
Monthly FTDs0+
Player Retention M10%
Sportsbook · Australia 🇦🇺
Challenge: Zero Google Ads presence, needed fast scale ahead of AFL season.
FTD Cost€0
First Month FTDs0
Avg. Deposit Value€0
iGaming Platform · EU 🇪🇺
Challenge: Multi-market EU expansion across DE, FI, NO — regulatory complexity.
Blended FTD Cost€0
ROAS0x
Markets Launched0 EU GEOs
Avg NGR / Player€0
Client names withheld under NDA. All metrics are real and auditable.
THE PROCESS
From First Call to First FTD in Under 72 Hours.
1
Discovery Call
30 min
Tell us your GEO, budget, KPIs and current pain points. We'll audit your existing campaigns live on the call.
2
Strategy & Media Plan
24h
We build a bespoke campaign architecture: keyword strategy, audience segments, bid logic, budget allocation.
3
Tracking Setup
24–48h
GA4, GTM, server-side FTD tracking, Google Ads conversion imports. Zero data blind spots.
4
Launch & A/B Testing
Week 1–2
Campaigns go live. We test 3–5 ad variants, 2 landing page angles, and 4 audience segments simultaneously.
5
Optimise & Scale
Week 3+
Winners get budget. Losers get cut. Weekly reports, monthly strategy reviews, continuous improvement.
THE TEAM
Ex-Affiliates. Ex-Operators. Full-Time Performance Obsessives.
AM
Alex Monroe
Head of PPC Strategy
8 years running Google Ads for Tier 1 casino operators. Ex-media buyer at a top EU iGaming group.
SC
Sara Chen
Senior Media Buyer
€15M+ in managed gambling ad spend. Specialises in CA and AU search campaigns.
DV
Dmitri Volkov
Tracking & Analytics Lead
Former data engineer. Builds tracking stacks that survive iOS updates, consent mode and GA4 migrations.
MO
Maya Okonkwo
Client Strategy Director
Ex-affiliate manager at a Tier 1 operator. Speaks fluent CFO — translates campaign data into business outcomes.
LET'S TALK
Ready to Scale Quality Players Across Tier 1?
Book a free 30-minute audit. We'll review your current campaigns, benchmark your FTD costs against our averages, and show you exactly where you're leaving money on the table.